The Arab Market: An Untapped Opportunity

  • The Arab region has one of highest grossing mobile games markets in the world (25% annual growth)
  • 22 countries with a population of over 400 million people
  • The games market in the MENA region has reached $4.8 billion in revenue and represents 23% of the market globally
  • The region has one of the highest ARPUs (average revenue per user) in the world at $181 (compared to just $48 in China)

Modern Standard Arabic or one of the 30+ dialects?

How bad is Google Translate for Arabic translations?

Successful marketing in Arabic

Game localization and Arab gamers

Names: translation or transliteration?

Considering Arab culture in games and advertising

Source: PUBG Mobile

Conclusion

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We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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