Strategies for Content Localization

Digital projects targeting audiences in different countries or different language areas are doomed to take advantage of localization strategies. But which users should be given which content in which languages?

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Background and preliminary considerations

Browser language setting

User’s IP address

Linguistic localization

Disadvantages of localization based on the browser language setting

IP-based geographic localization

Disadvantages of IP-based localization

Combined localization

And this is how we handle such cases:

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About the translator

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at

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