InDriver case study: how to create the perfect ride-sharing app for 31 countries with different languages and cultures?

How did it all start?

Making the idea a reality

To be understood in every country

Localization: problems and objectives

  1. Adapting complex languages for translation. “Perhaps the simplest were Indonesian and Hindi,” says Egor Fedorov. “Indonesian localization required quite a bit of editing due to limits on the acceptable word length. The words in the language are quite long, and they simply did not fit on the screen of a cell phone.”
  2. Localization process management. The company had a team of five people, each of whom worked separately, disconnected from the rest.
  3. Market testing. A part of the app would be translated and tested regionally. If the launch went well, the entire app was translated. This approach made it hard to find native speakers who were willing to undertake a low-volume job while delivering a high-quality translation.

inDriver + Alconost = how it works

Localization analysis

A personalized approach

A unified translation base

What was the result?

  • 85,000 words translated in the course of 2020
  • Translation into 10 languages, a third of them complex languages and dialects
  • A systematized localization process
  • Reduced localization expenses

About Alconost

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We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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