InDriver case study: how to create the perfect ride-sharing app for 31 countries with different languages and cultures?

How did it all start?

Making the idea a reality

To be understood in every country

Localization: problems and objectives

  1. Adapting complex languages for translation. “Perhaps the simplest were Indonesian and Hindi,” says Egor Fedorov. “Indonesian localization required quite a bit of editing due to limits on the acceptable word length. The words in the language are quite long, and they simply did not fit on the screen of a cell phone.”
  2. Localization process management. The company had a team of five people, each of whom worked separately, disconnected from the rest.
  3. Market testing. A part of the app would be translated and tested regionally. If the launch went well, the entire app was translated. This approach made it hard to find native speakers who were willing to undertake a low-volume job while delivering a high-quality translation.

inDriver + Alconost = how it works

Localization analysis

A personalized approach

A unified translation base

What was the result?

  • 85,000 words translated in the course of 2020
  • Translation into 10 languages, a third of them complex languages and dialects
  • A systematized localization process
  • Reduced localization expenses

About Alconost

--

--

--

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

N of 1: Why Conventional Wisdom is Being Kicked to the Curb in the Coming Transformational Economy.

AlterStores Review — 100% Honest Review From Mikesteven

Can Micro-max its sales ?

Get to know Blake Mycoskie, the man behind the ‘One for One’ model.

Reading the 2018 Tea Leaves for Media & Advertising

🦄👻🐘

One year on, the three pillars underpinning B2B SaaS

Conscious Retail: Popping-Up More Sustainably

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

More from Medium

How to record a script for a mobile app for JMeter

How to Integrate Remote Configuration into Cordova App

Which design architecture works best for your idea & iOS product? MVC, MVVM, MVP, or VIPER?

The Difference Between Designing Apps for iOS and Android