How We Ended Up as #4 Product of the Day on Product Hunt — Without a Hunter

  • I’ve made a research to filter out the outdated information and give you heads-up on it
  • Most articles recommend getting a hunter — our example proves it’s not necessary
  • Finally, it’s easier to succeed if you have a product that appeals to a wide audience (email templates, photo editing apps, productivity tools, etc.) — but what if your product isn’t ‘the right type’?
Our Product Hunt launch board right when the big day was over

What is your goal of getting featured on Product Hunt?

Bummer! Things I didn’t expect

  • You found the right ‘Launch Tips’ articles with links to various support groups on Facebook and Slack and think you’re all set? Not so fast. Half of these groups are not active any longer, and you won’t get into the top Slack communities without an invite.
  • The famous Product Hunt launch guide tells you the image size should be 635x380 and GIFs under 3MB. But I found a PH official help article that recommends 1270x760 for images… The support team says 1270x760 is the correct one — Product Hunt simply hasn’t adjusted their old launch guide yet. Also, I was worried our GIF was heavier than 3MB. After talking to other Product Hunters I realized it’s best to go with the minimum GIF weight you can, but it doesn’t have to be exactly under 3MB.
  • When you submit your product to Product Hunt as a maker, you are required to add Maker’s comment for the product to go live. Mine wasn’t ready as I thought our CEO would post his comment first and I could take my time. I had to create this comment on the go, but fortunately I was able to edit it later.
  • The length of the description text is actually 260 characters, NOT 350 like on the Product Hunt preview website! I had to adjust the text on the fly. Make sure you play with the Submit New product fill-in-the-blanks way ahead of the launch date.
  • The time difference is trickier than you may think! I knew we should launch at 10am Moscow time which is midnight in San Francisco. But something was bothering me… I checked and yes — just a week before our launch the clocks in the US were set back one hour… I could have launched our product at 23:00 on Sunday San Francisco time instead of 0:00 on Monday — because in my country, we don’t observe Daylight Saving Time and we don’t change clocks.

Best time to launch on Product Hunt?

Getting a top hunter: pros and cons

  • Hunters’ followers don’t get email notifications any longer, they just receive a regular notification on PH (you can see dozens of those if you follow at least 100 people)
  • Hunters sometimes post your product late
  • You need to have all the visuals prepared weeks before the launch date
  • You don’t have control in terms of timing and getting everything right
  • If being hunted by a hunter doesn’t really give you more exposure, what’s the point in spending much time on a hunter?
  • Hunters can give you some good advice
  • Top hunters are said to have the superpower to place your product on the front page (but you will end up on the front page anyway if you have a good number of upvotes)
  • Some of the hunter’s followers will still notice that PH notification and will check out your product
  • Credibility — people see it’s a product hunted by a PH influencer

Why you need a Ship page

Nitro’s Ship page stayed in the top-3 products for over a week
2nd version of our Ship page

Why not all Product Hunt upvotes are equal

How to inspire the Product Hunt community comment on your product

Watch out for the ‘voting ring’

Users finding out that the product was removed from Product Hunt

How to take part in the Product Hunt community and make useful connections

Visuals: why you need a video and the Product Hunt cat

One of our Product Hunt page visuals

How to get some traction on Twitter

Tracking your results on the launch day

How to give your Product Hunt launch an extra boost

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We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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