How to Scale Globally as a Niche Startup

DNA of Wachanga’s Success

A product ecosystem

Focusing on actual needs, not invented ones

Growth model: covering as many markets as possible

Feedback and user retention

Constant experimentation

Clover, a period tracker by Wachanga

Organic traffic vs. paid traffic

Chart of installs in German-speaking countries at the time of the first test of paid traffic. Early April 2020.

About the author

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at