How To Easily Localize Marketing Content and Gain Loyal Users

Our experience on how to localize marketing content as easily as possible.

Image created by alconost.com

What is marketing localization?

Things to consider when you tackle marketing localization

  • informative and persuasive, to describe a product or service and motivate to buy;
  • creative, to help stand out from competitors and be remembered;
  • authentic — after all, it is advertising your particular product.
Haribo commercial, Youtube

Localizing different types of marketing content

Landing page localization

Localization of ASO

Localization of advertising campaigns

Case Study: One of the major Nitro API clients uses the platform to translate Search Text Ads into 28 languages at once.

Localization of visuals

Localization of a babycare app for Europe, South Korea, Japan, and Brazil

Localization of email campaigns

Localization of online banners

Localization of reviews

How localization of marketing works

  • description of the product or service;
  • description of the brand, its positioning and target audience;
  • style guide, or rules for writing and designing texts;
  • tone of the marketing content;
  • information about competitors and how this product/service differs from theirs;
  • general information on the industry that the client considers important;
  • translation memory — a database of previously translated content;
  • instructions for translation of terms and specific words,
  • limitations, e.g. character limits, etc.

Conclusion

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com