Everything eSellers Need to Know About Lazada

How to sell on Lazada, a leading eCommerce marketplace in Southeast Asia

This post was originally published on Payoneer Blog. Payoneer is a leading global payments solution for eCommerce sellers.

Southeast Asia is a high-growth region for e-commerce. Many cross-border sellers want to break into this market, and Lazada is the best way in.

According to Google and Temasek, Southeast Asia’s online economy hit $100 billion in 2019, and it is estimated to triple that by 2025. The population in this region is relatively young and has a very high internet and smartphone penetration rate, making it a tempting target for cross-border sellers.

As the world’s premier eCommerce gateway to Southeast Asia, Lazada has created a vibrant and unique online shopping mall that connects consumers across Southeast Asia with merchants around the world. It’s one of the easiest ways for eCommerce retailers to push sales in the region.

In this article we’ll cover the essentials of using Lazada for expanding your business.

What is Lazada?

It has a separate dedicated site for each of these countries:

  • Vietnam (Lazada.vn)
  • Singapore (Lazada.sg)
  • Malaysia (Lazada.com.my)
  • Thailand (Lazada.co.th)
  • Philippines (Lazada.com.ph)
  • Indonesia (Lazada.co.id)

You can set up a Lazada shop for each site, and customize your products, product descriptions, shipping times, and prices for customers in each country.

You can start with selling on Lazada in the Philippines or Singapore, for example, before you gain more experience and move on to open a Lazada store in Thailand or Vietnam.

How Lazada Works for Cross-border Sellers

You can send all your products to the Lazada center in a bulk shipment, and then leave it to Lazada to handle all the logistics. No need to deal with shipping, returns, or lost items — the Lazada center manages it all for you!

You can manage multiple Lazada stores in several countries from a single account. All you need to do is log in to the Lazada seller center and choose which store to view.

Lazada Center Fees

You’ll need to pay a 2% payment fee, and a cross-border sales commission fee of between 1% and 4%, every time you make a sale. The rates do vary depending on whether you’re based inside or outside of Southeast Asia.

Lazada’s Convenient Payment Options

When it comes to withdrawing money from the platform, Lazada makes it easy. They’ve partnered with Payoneer so that you can manage cross-border payments without a fuss and at a low cost. In fact, you have to sign up for a Payoneer card in order to use Lazada.

How to Get Started Selling on Lazada

  • A business license — your business doesn’t have to be in Southeast Asia, but if you don’t already have a registered business, you might want to open a company in Hong Kong. It only costs around $1,000, takes less than 2 weeks, and you can manage it entirely online.
  • A Payoneer card
  • Email and phone number so that you can register on the Lazada seller center

To sell on Lazada, go to the seller center and click on “Become a seller now.”

Source: Lazada.com

Now you can complete the application form and wait for Lazada seller center to send you your seller contract.

Sign the contract and return it and then simply follow the step by step instructions you’ll get in your email to verify your account.

If you don’t already have a Payoneer card, Lazada will guide you to apply for one and register it. Lazada also sends you a series of training videos to help you make the most of your Lazada stores. Now all that’s left is to customize your shop and start uploading and selling products.

How to Succeed in Selling on Lazada

The Lazada seller center provides you with plenty of customer analytics and sales and marketing metrics, so that you can track your success. See which products are in high demand; discover which marketing campaigns need to be tweaked; and decide where and when to present a discount or special offer.

Does Lazada Have Good Customer Support?

The pioneer of the eCommerce ecosystem in Southeast Asia, Lazada currently serves 560 million consumers and it’s the perfect place to start expansion to the SEA region.

Register to Payoneer to accept cross-border payments from Lazada and other international marketplaces in a fast and simple way, as well as save on conversion costs!

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