Profit from content. Blogs.

Statistics say blogs generate an average of 60–62% of a website’s organic search traffic

Some statistics about blogs

According to research from the Content Marketing Institute, 96% of the most successful content marketers agree that their audience views their organization as a credible and trusted resource.

Benefits of blogging

Who benefits from a blog, your company or your customers?

  1. First of all, you need a blog to promote yourself as an expert in your field. Customers prefer companies that demonstrate absolute competence.
  2. 2. This is an opportunity to give your customer something for free, which will generate trust and promote a friendly relationship. People who get something are always more likely to give something in return, and the “something” they give could be an order for your product or service.
  3. A purely technical advantage: search engines “prefer” resources that are frequently updated, and the easiest way to do this is with a blog.
  4. According to some reports, most search engine users focus on organic results and ignore advertising content.
  5. A blog increases the quotability of your resource and provides additional external links, which is good for your website’s ranking in search results.
  6. Users spend more time reading an article they are interested in than pages describing a product or service, which positively affects the behavioral factors of your website.
Blogging is currently one of the most effective ways to attract organic traffic and new customers

Converting blog readers in customers

The advantages of blogging are obvious. However, many companies still avoid it, considering it a time-consuming task or even a waste of time. Other organizations just don’t understand what to do with the readers attracted by a blog or how to convert them into customers. The facts listed above could convince skeptics that blogging is one of the most effective channels for attracting potential customers and is therefore worth spending money on. But for those who don’t know what to do with all this new traffic, here are a few tips:

  • Your content should be genuinely interesting, with a dash of humor where appropriate, and it should generate an atmosphere of trust. It should be useful and clearly contain the answer to the customer’s request. And, of course, don’t forget to add a call to action at the end so the text doesn’t remain just a text.
  • Use email marketing, social media, and messengers to turn ordinary readers into customers. Build a database of your readers’ addresses and use it wisely. By the way, email marketing is one of the most effective ways to sell things nowadays — and no, we’re not talking about spam.
  • Run promotions and special offers — readers love them. In addition, limited-time offers give customers an additional incentive to take advantage of your offer right now.
  • The reader should be able to navigate your website and place an order with ease. Believe it or not, most people leave a website because they just don’t understand how to place an order. Your site should be user-friendly, but not beat your users over the head with your services.
  • Translate content into other languages that are strategically important to you. If you want to sell, say, baths in Italy, having content only in English isn’t enough. Localizing product and marketing materials is the cheapest and most effective way to promote your brand.
  • Analyze it. Identify indicators that are important to you, set up an analytics system, and track results. Find out which articles users like and which they don’t. Know which of them lead to purchases and which lead to subscriptions. Adjust your strategy as needed.

Blogs and investments

Traditional marketing tools don’t always work, but useful and necessary information will always be in demand. Therefore, by spending money on a corporate blog, you’re investing in your business.

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Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com