App Localization As A Growth Hack

#1: Leverage geography to boost your growth

#2: The USA is not your best choice

  • USA — a highly profitable but extremely competitive market;
  • Europe — closer and easier for Russian-speakers to understand than the USA;
  • Latin America — a market with little competition and a large population;
  • South Korea and Japan — purchasing power similar to the USA, but simpler.

#3: Market analysis: expectation vs. reality

#4: Minimum content for translation into maximum languages

At right, comments and a screenshot for the translator

#5: The need for content adaptation: an argument for localization

#6: Localizing into less popular languages is a profitable investment

#7: Store screenshots: consider the culture

Screenshots of the Babycare app in China and Brazil

#8: Have a native speaker check your CTA

#9: Surprises in localization

#10: Working with reviews in all the languages of the world

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We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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Blog of Alconost Inc.

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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