Clear-cut as it may seem, some app developers treat localization as an afterthought. However, being well prepared in advance and designing a suitable workflow within the rest of your business processes from the very beginning cuts out a huge amount of work. If you have a cool app or game, you’d love it if everyone tried using it, meaning literally everyone in the world. Here’s where localization helps. For most mobile app developers, language localization and adaptation for cultural nuances is only a matter of time and it’s never in vain.

Here goes the second part of the article based on the Perspective Podcast episode where Alconost and Josh Bycer, Game-Wisdom.com owner, were talking about the intricacies of game localization. In the first part, we discussed the role a localization manager plays in projects, elaborated on professional localization tools, and gave…

Alconost had a chance to talk about the intricacies of game localization with Josh Bycer, a Perceptive Podcast welcoming host and owner. As guest speakers, we shared so many practical tips and real-life examples with Josh that we decided to bring you the highlights of the conversation in the format…

Alconost states that it provides localization into 100 languages and that they work only with native-speaking professional translators. It sounds great, but how do you do it? …

If you compare digital marketing to Maslow’s Hierarchy of Needs, article marketing would be somewhere at the top. Where a client gets to your website, it’s well optimized and has a lot of quality content. At this point, you’ve already tried contextual advertising and targeting, which means you’ve already covered…

We are often approached by clients who have only a vague idea of what SEO is and how it is done. Somewhere they’ve heard of optimization, and that it produces terrific results. But they haven’t the faintest idea what exactly needs to be done and how long the work will…

Mobile game and app companies are continuously searching for ways to expand their audience base. While it’s common knowledge that localizing your app store page is a must for boosting downloads, localization of your app content will have a significant impact on retention. Drawing on our 18-years of experience in…

Our experience on how to localize marketing content as easily as possible. — When companies enter new markets and decide to promote their product or service in new regions, they are faced with localizing not only the product itself, but also its marketing. …

Machine learning has made its way into nearly every industry, and game localization is no exception. Software providers claim that their machine translation products mark a new era in localization, but gamers are often left wishing that game publishers would pay more attention to detail. As a professional localization company…