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When promoting your game on local markets, it makes sense for the game’s advertising materials to be translated into the native language of the target audience. Suppose you’ve already translated the bulk of the content for the game’s store page — localized the description, retaken the screenshots. And now you find yourself at the point of localizing the video… Here’s where things get a little more complex. Let’s take a look at the typical questions that arise when tackling the job of localizing a game video.

Should you re-capture the gameplay?

If the game interface itself has been localized into the target audience’s native language, naturally it would be great for the video to reflect this. After all, localization is one of your game’s advantages: it can help it stand out from competitors who have not yet invested in localizing into the given language. The obvious solution here is to re-capture the same gameplay scenes as in the original video, but to use the localized version when recording gameplay for the localized video. …


How to sell on Lazada, a leading eCommerce marketplace in Southeast Asia

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This post was originally published on Payoneer Blog. Payoneer is a leading global payments solution for eCommerce sellers.

Southeast Asia is a high-growth region for e-commerce. Many cross-border sellers want to break into this market, and Lazada is the best way in.

According to Google and Temasek, Southeast Asia’s online economy hit $100 billion in 2019, and it is estimated to triple that by 2025. …


With the global eCommerce growth accelerating, entering new markets and addressing needs of local customers is a must. But where to start?

<a href=’https://www.freepik.com/photos/background'>Background photo created by snowing — www.freepik.com</a>
<a href=’https://www.freepik.com/photos/background'>Background photo created by snowing — www.freepik.com</a>
Source: freepik.com

Expansion and growth are naturally the dominant goals on the horizon for any eCommerce business, and taking your business global is among the most effective paths to accomplishing this. Today’s business climate relies on digital interactions and transactions more than ever before, and advancements in technology have also made this easier.

A report from Goldman Sachs in late July of 2020 estimates that global eCommerce growth will reach 19% in 2020, compared with the 16% rise earlier predicted. “This acceleration is being driven primarily by faster growth in the US, Western Europe, Brazil, and most of the APAC,” the report states. …


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Once you’ve become an established player on your home market, you might be wondering how to take your e-commerce business to the next level: to expand into foreign markets.

We won’t lie: scaling your e-commerce business is a challenge. If you know what to do, though, and where and how to do it, it is absolutely achievable.

The majority of businesses aim at the USA as the most profitable market, but the reality is that other markets are following hot on their heels. China has already outdone the USA, with more than $1.935 …


It’s not enough just to create an awesome game — you have to make it accessible to the broader public. That’s where localization comes in.

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Image designed by alconost.com

Modern game developers understand that it’s not enough just to create an awesome game — you have to make it accessible to the broader public. That’s where localization comes in.

Simple as it may seem, however, some companies still struggle or even fail when localizing their product. And we’re not even talking about small companies and startups: even the biggest players in the industry sometimes made mistakes. From the famous “A Winner Is You” line in Pro Wrestling (1986) to a collection of gems from the more recent Sword Art Online (2014), we see translation and contextual mistakes quite often.

So how do you make sure that your game is localized properly and doesn’t contain any errors? The secret lies in following a thorough localization process. Below we will share our own localization process at Alconost that we’ve been following for years. …


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The Finns know more than just great music — they also produce terrific games. This little country, with its 5 million people and a mere 240 gamedev studios, boasts €2.2 billion in annual gaming market revenue. You’ve heard of Supercell, Rovio, Remedy Entertainment, Housemarque, Seriously Entertainment? All Finnish studios.

What’s more, Finland has become a focal point for leading gamedev companies from around the world. Helsinki is now home to offices of companies like Ubisoft, Electronic Arts, Epic Games, Huuuge Games, Zynga, and more.

It’s the perfect place for a soft launch — Finns are paying users (who are used to paying!) …


The eCommerce market is growing at unprecedented speed, with content localization becoming an imperative for foreign customers.

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Image designed by alconost.com

In 2019, eCommerce sales worldwide amounted to $3.53 trillion US. What’s more, by 2022 this number is expected to increase to $6.54 trillion US.

Indeed, buying online is becoming more and more popular. Living in a fast-moving world — and especially now during the pandemic — leaves us no choice but to say “yes” to online shopping. It saves us time and resources as we don’t need to go somewhere physically — we can buy with just one click.

This switch to an eCommerce model means more opportunities for companies to acquire international markets.

However, this also means that a convenient platform for online sales must be created and made accessible and understandable for people from different regions. Here’s where content localization will help you become as authentic as possible for foreign markets. …


Tips on designing, developing, monetizing, and localizing a hyper-casual game

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The image has been designed by Alconost

In 2019, the top-performing hyper-casual games claimed to have 94K players — the highest ever number for the mobile market. In 2020, hyper-casual games show no sign of slackening in popularity, with 72% expansion in Q1 of this year.

If you are a mobile game developer, you may have already been thinking about developing several hyper-casual games and getting your share of this steady stream of revenue. Despite their seeming simplicity, however, hyper-casual games do hide a few pitfalls that need to be considered. Otherwise, you risk wasting your time and effort without reaching the desired audience.

So what should you do in order for your hyper-casual game to become an international success? Let’s have a look. …


In this article, we’re going to discuss the state of the game industry in Japan as well as why and how you should bring your game there

Japan remains the third largest game market in the world, so it makes sense for game developers to pay attention to it. Even though the Japanese video game market seems to have been shifting and changing in recent years, developers have a good chance to succeed if they can create a game that appeals to audiences’ tastes.

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Image designed by alconost.com

What’s going with the Japanese game market?

The history of Japanese game development companies has been a turbulent one over the last 20 years. …


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There are 195 countries in the world, and each country has its own unique version of language. Add to that the fact that there are more than 4.5 billion daily internet users and every user would prefer to read the content in their own language. In fact, 72% of users spend time on the websites in their own language and 72.4% are more likely to buy from a website that offers them information in their native language.

So how do you reach the new potential markets and enhance your digital presence in order to please international customers? …

About

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

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