Image for post
Image for post
The top 12 languages for localization; numbers, facts, and tips.

This information will be useful to you if you plan to release your service, application, or game onto foreign markets and have not yet decided which languages are your priority, or if you have already localized your product into key languages and are looking for additional markets where it could really “fly.”

Firstly, a few words about who we are and why conclusions can be drawn from our statistics. Here at Alconost, we localize applications, games, and web services. Our clients are major players in the IT market, as well as small teams and indie developers. …


Image for post
Image for post

This post was originally published on Serpstat.com blog.

It’s no surprise that eCommerce can be an absolute gold mine today. Covid-19 has already affected this market. US consumers are expected to spend $709.78 billion in 2021, meaning an overall 18.0% growth in eСommerce. Furthermore, e-sales are likely to reach 14.5% of total retail sales — the highest share increase in a single year on the market.

If you’re already a part of this eСommerce movement, you may be wondering how to increase your sales. The answer is simple: enter foreign markets, starting with localizing your website.

Why does your eCommerce website need localization?

Let’s first define what…


Image for post
Image for post

If you want to conquer the Asian gaming market, South Korea should be on your list of countries to focus on. As the world’s fourth-largest game market, South Korea provides game developers with plenty of opportunities. At the same time, Korean players are very demanding in terms of proper translation and localization, so if you don’t approach it right you could wind up in trouble.

In this article we’ll briefly review the Korean game market and see what kind of players prefer what kind of games. And of course, we’ll talk about some localization tips specific to Korea: by knowing…


Image for post
Image for post

When promoting your game on local markets, it makes sense for the game’s advertising materials to be translated into the native language of the target audience. Suppose you’ve already translated the bulk of the content for the game’s store page — localized the description, retaken the screenshots. And now you find yourself at the point of localizing the video… Here’s where things get a little more complex. Let’s take a look at the typical questions that arise when tackling the job of localizing a game video.

Should you re-capture the gameplay?

If the game interface itself has been localized into the target audience’s native language…


How to sell on Lazada, a leading eCommerce marketplace in Southeast Asia

Image for post
Image for post

This post was originally published on Payoneer Blog. Payoneer is a leading global payments solution for eCommerce sellers.

Southeast Asia is a high-growth region for e-commerce. Many cross-border sellers want to break into this market, and Lazada is the best way in.

According to Google and Temasek, Southeast Asia’s online economy hit $100 billion in 2019, and it is estimated to triple that by 2025. …


With the global eCommerce growth accelerating, entering new markets and addressing needs of local customers is a must. But where to start?

<a href=’https://www.freepik.com/photos/background'>Background photo created by snowing — www.freepik.com</a>
<a href=’https://www.freepik.com/photos/background'>Background photo created by snowing — www.freepik.com</a>
Source: freepik.com

Expansion and growth are naturally the dominant goals on the horizon for any eCommerce business, and taking your business global is among the most effective paths to accomplishing this. Today’s business climate relies on digital interactions and transactions more than ever before, and advancements in technology have also made this easier.

A report from Goldman Sachs in late July of 2020 estimates that global eCommerce growth will reach 19% in 2020, compared with the 16% rise earlier predicted. “This acceleration is being driven primarily by faster growth in the US, Western Europe, Brazil, and most of the APAC,” the report…


Image for post
Image for post

Once you’ve become an established player on your home market, you might be wondering how to take your e-commerce business to the next level: to expand into foreign markets.

We won’t lie: scaling your e-commerce business is a challenge. If you know what to do, though, and where and how to do it, it is absolutely achievable.

The majority of businesses aim at the USA as the most profitable market, but the reality is that other markets are following hot on their heels. China has already outdone the USA, with more than $1.935 …


It’s not enough just to create an awesome game — you have to make it accessible to the broader public. That’s where localization comes in.

Image for post
Image for post
Image designed by alconost.com

Modern game developers understand that it’s not enough just to create an awesome game — you have to make it accessible to the broader public. That’s where localization comes in.

Simple as it may seem, however, some companies still struggle or even fail when localizing their product. And we’re not even talking about small companies and startups: even the biggest players in the industry sometimes made mistakes. From the famous “A Winner Is You” line in Pro Wrestling (1986) to a collection of gems from the more recent Sword Art Online (2014), we see translation and contextual mistakes quite often.


Image for post
Image for post

The Finns know more than just great music — they also produce terrific games. This little country, with its 5 million people and a mere 240 gamedev studios, boasts €2.2 billion in annual gaming market revenue. You’ve heard of Supercell, Rovio, Remedy Entertainment, Housemarque, Seriously Entertainment? All Finnish studios.

What’s more, Finland has become a focal point for leading gamedev companies from around the world. Helsinki is now home to offices of companies like Ubisoft, Electronic Arts, Epic Games, Huuuge Games, Zynga, and more.

It’s the perfect place for a soft launch — Finns are paying users (who are used…


The eCommerce market is growing at unprecedented speed, with content localization becoming an imperative for foreign customers.

Image for post
Image for post
Image designed by alconost.com

In 2019, eCommerce sales worldwide amounted to $3.53 trillion US. What’s more, by 2022 this number is expected to increase to $6.54 trillion US.

Indeed, buying online is becoming more and more popular. Living in a fast-moving world — and especially now during the pandemic — leaves us no choice but to say “yes” to online shopping. It saves us time and resources as we don’t need to go somewhere physically — we can buy with just one click.

This switch to an eCommerce model means more opportunities for companies to acquire international markets.

However, this also means that a…

Blog of Alconost Inc.

We localize apps, games, websites, & software and provide video production, multilingual marketing, & instant translation services. Visit us at alconost.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store