Clear-cut as it may seem, some app developers treat localization as an afterthought. However, being well prepared in advance and designing a suitable workflow within the rest of your business processes from the very beginning cuts out a huge amount of work. If you have a cool app or game, you’d love it if everyone tried using it, meaning literally everyone in the world. Here’s where localization helps. For most mobile app developers, language localization and adaptation for cultural nuances is only a matter of time and it’s never in vain.

The idea for this article came from conversations with clients who approach our agency to find a copywriter, but understand copywriting itself to mean completely different things: writing sales texts, advertising slogans, video scripts, social media posts; on top of that, there are texts for landing pages, websites, information and…

Сurrent trends in digital marketing are as follows: a huge number of companies, from quite large to rather small, are desperately needing to explore new markets and, as a result, are searching for help in entering and promoting in new markets. What’s more, they understand the importance of localizing and…

Some games are so simple that interface localization alone is nearly enough to launch them globally and start printing money. With other games, however, developers can’t get off so easily. You may need to do far more than translate buttons and items when your game features characters. How does the…

Humor is a fundamental component of games. It’s a great strategic way to grab your players’ attention and keep them hooked. …

12 beliebteste Lokalisierungssprachen in den Bestellungen mit Englisch als Ausgangssprache — IT-Unternehmen wenden sich an uns, wenn sie eine Software- oder Spielelokalisierung bzw. Lokalisierung von Websites oder Apps benötigen. In diesem Artikel veröffentlichen wir die neuesten Statistiken über die populärsten Sprachen der Lokalisierung. Wir betrachten hierbei die Bestellungen von Kunden unserer Lokalisierungsabteilung mit Englisch als Ausgangssprache.

Here goes the second part of the article based on the Perspective Podcast episode where Alconost and Josh Bycer, Game-Wisdom.com owner, were talking about the intricacies of game localization. In the first part, we discussed the role a localization manager plays in projects, elaborated on professional localization tools, and gave…

Alconost had a chance to talk about the intricacies of game localization with Josh Bycer, a Perceptive Podcast welcoming host and owner. As guest speakers, we shared so many practical tips and real-life examples with Josh that we decided to bring you the highlights of the conversation in the format…

Alconost states that it provides localization into 100 languages and that they work only with native-speaking professional translators. It sounds great, but how do you do it? …